EFS

Industry: Nightlife / Hospitality

Client: John Doe Group, Toronto

Overview

Located in the heart of Toronto’s King West district, EFS Social Club was one of the city’s most recognizable nightlife venues. The space blended upscale lounge culture with a rooftop patio experience, attracting both local trend-setters and visiting artists. The site needed to capture that same high-energy atmosphere with the lights, motion, and social magnetism that defined a night at EFS.

Challenge

EFS wanted a digital experience that matched the in-person one: stylish, confident, and effortless to navigate from mobile devices late at night. The challenge was to combine high-impact visuals with clear calls to action for guest list bookings, bottle service, and private events.

Solution

EFS's website was built as an immersive landing experience, led by full-width video and photography that instantly set the tone. Each section allow me or the team to update promotions in real time. The dark palette, gold accents mirrored the venue’s interior aesthetic, while subtle scroll animations and crisp transitions elevated the premium feel.